Astronomer, a data-operations firm, faced a scandal involving its CEO. To address the situation, the company cleverly ...

Urvashi Rautela's humorous approach to trolling in a new ad has won over fans, who admired her marketing acumen.

What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...