Broadly speaking, an app marketing strategy can be defined as a formalized set of actions to take to promote a mobile app, using a specific marketing channel(s). Any mobile app life cycle can be split ...

An icon in the shape of a lightning bolt ... "I've always thought of it as a marketing term. But, you know, the way I think about it is, at some point, we're going to get to AI systems that ...

The singer-songwriter, who found fame as a member of the girl group Little Mix on the UK’s “The X Factor,” shared her account about a date she once went on with Styles in a recently ...

The member of UK girl group Little Mix revealed she and Styles kicked off a brief romance when they auditioned for The X Factor in 2010. “We went on like one date when we were 16 or something ...

This guide will show performance marketing examples, will detail the key performance marketing channels, and will cover the benefits of using performance marketing. Performance marketing is a form of ...

Our legacy” (我的傳奇 由你延續), the campaign celebrates the lives of the leading artists, architects, athletes, writers, chefs, designers and other cultural icons who have stayed and ...

AI isn’t just a tool—it’s the foundation for building competitive advantage. In a recent post, we showed how chief marketing officers (CMOs) can move beyond AI experimentation to prove more value and ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

In this article, we’ll explore eight powerful marketing channels and guide through how to pick the ones that best align with your business and goals. What is a marketing channel? A marketing channel ...

Kick start your weekend with the ICONS MIX. Every Friday our favourite DJs, past, present and future throw down a 30 minute Mix. Previous alumni include SHERELLE, Bicep, Nia Archives, Goldie ...

The event will feature a star-studded line-up, including culinary icons Rachel Allen, JP McMahon, Derry Clarke, Kevin Dundon, Gary O’Hanlon, Rory O’Connell, and Edward Hayden. Joining them will be new ...

What is the best career fit for me? Take our assessment now. Finding your dream job starts with knowing what makes you the way you are. Simple Statements that relate to you. Unique Be yourself ...