NBC Hopes That Nostalgia, Tech and a Superstar Talent Pool Can Drive Its NBA Hoop Dreams

More than two decades after it last aired an NBA game, NBC is betting on Peacock and Michael Jordan as launches year one of ...

Epic Michael Jordan video emerges after NBA star reveals how long since he ‘picked up a ball’

Michael Jordan has been known to deliver some incredible stories from his NBA playing days, as well as from events that took place off the court, but his latest tale as the season launches this week ...

NBA returns to NBC, leaning into nostalgia, familiar voices and Michael Jordan: Review

Maybe it was the nostalgia kicking in, but Tuesday felt bigger than usual for the NBA as it returned to NBC for the first ...

‘Haven't picked up a ball in years': Michael Jordan on NBA on NBC's opener

NBA legend Michael Jordan sat down with NBC's Mike Tirico for the first edition of his special segment "MJ: Insights To ...

NBC's Coverage of NBA Openers Drew Biggest Audience Since LeBron James Joined Heat

The last NBA tip-off doubleheader with a larger average audience came in Oct. 2010, helped by the Heat's 88–80 loss to the ...