The NFL will embark on a new Christmas Day tradition starting this year. Christmas Day games have been played in the past throughout the NFL, but only on special occasions.  That will change this Wednesday,

Netflix will have one of its biggest days Wednesday since the site launched in 1998 when it airs two NFL games for the first time.

For the NFL, the Netflix move is a play with nothing but upside. Netflix has 282.3 million subscribers in 190 countries. Every one of whom could theoretically watch this game as part of their normal subscription. That’s an enticing proposition for a league that always has its eyes on the next potential conquest.