Red light, green owl — Duolingo has partnered with Netflix for a major cross-promotional campaign for the second season of the latter’s hit Korean dystopia drama Squid Game. The “Learn ...

Duolingo’s playful and purpose-driven marketing strategy has made its lime-green owl into a global icon. In a sea of apps and ...

Duolingo’s familiar Duo the Owl mascot gets vaguely threatening in a new campaign in collaboration with Netflix ahead of the upcoming second season of “Squid Game,” debuting Dec. 26.

The goal of DuoLingo, according to the analytics firm, is to teach viewers Korean so they can watch the series without subtitles. “Netflix’s Squid Game 2 shows how brands can amplify their ...

Duolingo, Puma, Dos Equis XX, Carl’s Jr. and Olive Young. “Squid Game” Season 2 premieres on Netflix worldwide on Dec. 26. The streamer has renewed the show for a third and final season ...