Through direct observation of people, marketing specialists are able to identify actions and watch how subjects respond to various stimuli. For a small business, observational marketing research is ...

Nancy Dreyer, PhD, MPH, FISE, chief scientific advisor to Picnic Health, shares some of the ways that direct-to-patient approaches have improved observational research. Direct-to-patient approaches ...

Observational studies are critical in evaluating the long-term safety and effectiveness of new therapies on patients’ lives. However, two major shifts are significantly changing the research ...

Causal inference in observational settings seeks to estimate the effect of exposures, treatments or interventions on outcomes in the absence of random assignment. Unlike experimental designs, ...

Companies need a blend of quantitative and qualitative data for a comprehensive view of their customers. The purpose of observational research is to understand what people are doing. The purpose of ...

Trends in immunotherapy use in patients with advanced non-small cell lung cancer (aNSCLC) patients: Analysis of real-world data. This is an ASCO Meeting Abstract from the 2020 ASCO Annual Meeting I.

In the article that accompanies this editorial, Lu et al 5 conducted a systematic review on the use of instrumental variable (IV) methods in oncology comparative effectiveness research. The main ...

A research team from the Aerospace Information Research Institute of the Chinese Academy of Sciences (AIRCAS) has developed a new method combining deep learning with physical radiative transfer ...