Discover 2026’s best watch collabs, from the $495 Citizen to the $6.5M Louis Vuitton. Expert-verified guides on the most exclusive drops.

One of the primary objectives of the Swiss watch industry is to navigate both rigid tradition and a need for modern relevance. No one has done that better than Swatch. While high-end manufacturers ...

Despite the rumors, Apple did not announce the Apple Watch Ultra 3 at yesterday’s “Glowtime” keynote. But that doesn’t mean the brand completely ignored its most capable smartwatch. The existing Apple ...

Now that’s a space-time continuum. The Artemis II crew has been tracking their time away in high style with analog-digital Omega wristwatches designed specifically for space travel — but one of the ...

Omega, says it has solved a longstanding limitation in watch certification, unveiling a Constellation model that becomes the first two-hand watch to earn Master Chronometer status by replacing ...

Omega has been making the Constellation for more than 70 years, a watch that was the Swiss brand's elegant flagship timepiece before the Speedmaster landed in 1957. It got its moniker from an image on ...

Well, we can put an official name and release to another mysterious Omega. Remember last week, when Sinners star (and colossus of American stage and screen) Delroy Lindo showed up at the Oscars ...

Omega’s latest watch is in a universe of its own. The Swiss watchmaker just unveiled its new Constellation Observatory Collection today, the next step in its Constellation lineage and the first ...

Casio just expanded its Sheen lineup in Japan with two new elegant analog watches that wrap classic style around modern technology. The new SHW-5300CGL-7A and SHW-5300PGL-7A combine Tough Solar ...

There are watch brands that show up as placements on the red carpet and then there are watch brands that understand the red carpet as a medium, meant to amplify and enrich their messaging. As WWD’s ...

Omega’s Speedmaster, worn by Buzz Aldrin and Neil Armstrong on their 1969 journey to the moon, gets an update. Omega’s new Speedmaster Moonwatch, omegawatches.com.Credit...Still life by Mari Maeda and ...

Watches are a core part of the wardrobes of many successful men. Speaking with Business Insider, men across industries shared their favorite timepieces. Some like tech-based options, like Apple ...