Strap maker Delugs has confirmed that it will be developing a strap that allows the Swatch x AP Royal Pop to be worn on the ...

One of the primary objectives of the Swiss watch industry is to navigate both rigid tradition and a need for modern relevance. No one has done that better than Swatch. While high-end manufacturers ...

Watch Strap Review ✓ We take a look at Atelier Yang from Singapore ✓ Including beautifully made pigskin, Epsom, and museum ...

Philip Corneille, founder of Moon Watch Universe, explains what happened to the Omega Speedmaster chronographs NASA used ✓ ...

Just when we thought we were out of the MoonSwatch craze, they pulled us back in. After a handful of teasers rolled out in early 2024, mostly on Instagram, Swatch has officially unveiled two editions ...

While the traditional watch market softened, the toy market went nuclear, and Swatch's marketing team would have been paying close attention.