From Starbucks looking to appeal to both frequent and lapsed customers and the need for brand trust in challenging times, ...

Starbucks marketing head sits down with CNBC's Kate Rogers to discuss the future of ordering at Starbucks including AI and new menu items.

Starbucks is the latest company to say it will pause advertising on “all social media platforms” and promises to have discussions internally and with media partners and civil rights organizations to ...

Starbucks’ same-store sales are still in decline, but the chain and CEO Niccol are confident that its “Back to Starbucks” turnaround effort is working. Along with operational improvements as part of ...

The recent fascination coffee giant Starbucks (SBUX) has shown in becoming a “third place” is starting to spread, and Starbucks’ marketing is focusing on this initiative as well. A recently released ...

Starbucks is in hot water (yet again) after customers have noticed a major change in the taste and quality of the cafe's classic Eggnog Latte. In addition to the November 2025 Red Cup Day strike led ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Starbucks offers free coffee to customers the day after a Dunkin’ Donuts Super Bowl LIX ad seems to diss the company. Waking up the morning after Super Bowl LIX might be tough for some, especially ...