While helpful, it does have the side effect of making Amazon’s sea of alphabet-soup brand names look even bleaker ...

Amazon Alexa on-device AI now runs in millions of Echo homes, but Panos Panay’s July 2026 CNBC interview reveals the split: ...

However, you can also open the Alexa app and go to More > Settings > Voice Responses, then toggle on Adaptive Volume. Unlike ...

Australia’s consumer watchdog has sued Amazon, alleging it forced more than one million Prime subscribers to pay extra to ...

Another Amazon sale is upon us. ICYMI: the annual Prime Day event returns in a new time slot for 2026, running from June 23 ...

Amazon is sharing the wealth when it comes to AI, now offering access to the new Agentic Shopping Assistant on AWS for retailers. With the new tool, ecommerce businesses will be able to create custom ...

The new features helps customers compare products and track prices, and it even automates purchases and deal-finding Cheng Xin/Getty Amazon launched “Alexa for Shopping,” a new AI-powered assistant ...

After two short years, Rufus, Amazon’s “generative AI-powered conversational shopping experience,” has been sent to a server farm upstate. It will be remembered, almost, for appearing in the corner of ...

Amazon launched a new AI shopping assistant called Alexa for Shopping, bringing its Rufus feature that offers customers product information on its digital platforms together with its Alexa+ ...

Microsoft says IT administrators can now uninstall the AI-powered Copilot digital assistant from enterprise devices using a new policy setting, which has become broadly available after the April 2026 ...

Amazon's more capable generative AI assistant has officially crossed the Atlantic, bringing smarter home control and deep service integration to UK shores. Amazon has launched Alexa+ in the UK, making ...

Andy is a seasoned technology journalist with more than 15 years experience in the mobile industry, writing for Digital Trends, Wired, and more. Andy has reviewed hundreds of smartphones and tablets, ...