Amazon's Alexa is still going strong, and the variety of devices that feature it is larger than ever. Here are the most ...

Amazon’s Alexa for Shopping replaces Rufus as its main retail AI assistant, adding product comparisons, price tracking, and ...

Amazon has announced Alexa for Shopping, combining the product smarts of Amazon’s previous assistant, Rufus, with the ...

Amazon introduces a new AI for its e-commerce platform. It will assist you in shopping like a known shopkeeper. Here is all ...

On Wednesday, the company introduced “Alexa for Shopping,” a new personalized AI shopping assistant powered by Alexa+.

The new feature combines the capabilities of Alexa+ and Rufus to deliver personalized recommendations, price tracking, and ...

Amazon put Rufus to work in 2024 and said more than 300 million shoppers were consulting the AI bot on their buys in 2025.

Replacing Rufus for better shopping assistant.

Right now, the latest generation Amazon Echo Dot is reduced to just £39.99 from the usual £54.99 - and buying it even gets you early free access to the brand new, more advanced Alexa+ smart assistant.

A basic 32-inch non-smart TV costs more than this. The Toshiba V35 has Fire TV, AirPlay, Alexa, and DTS Virtual:X audio built ...

More than 300 million customers used Rufus in 2025, according to Amazon. Experts believe Alexa for Shopping’s reach could be ...

Amazon Inc. AMZN is swapping out its Rufus chatbot for Alexa, positioning it as the core of its AI shopping strategy. The ...