Elon Musk has named xAI's new AI companion "Ani," triggering a new meme coin frenzy around the latest update of Grok, Grok 4.

Musk’s approach to pitching Ani and his other AI companion, Rudi, a storytelling cartoon fox that can be switched to “bad” mode and urge you to burn down a school, is more in keeping with his juvenile sense of humour. He described the companions as “pretty cool” and replied to user comments about them with a laughing emoji.

Ani is the collective fantasy of the kind of person who would earnestly seek out an amorous AI that Elon Musk made. She wears a short black dress with a tight corset around her waist and thigh-high fishnets, and she is designed to be obsessed with you.

At a time when other companies — like Musk’s former endeavor, OpenAI — are grappling with accusations that their products are causing users to fall into a state of AI-induced psychosis, Grok appears to be leaning into the technology's ability to quickly build rapport with human users.

Elon Musk's Grok introduces 'Companions', featuring Ani, a goth anime-style avatar. This new feature is available to Super Grok subscribers. Ani's resemblance to a Death Note character is noted. The launch triggers online reactions.

In this article, check out the latest information on Grok's new AI companion Ani, which reminds fans of Misa Amane from Death Note.

Subscribers can currently access the companions by enabling the feature in settings. Musk hints at a simpler activation process arriving "in a few days," bringing Ani and Rudy—and possibly "Chad"—into wider use.

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