Apple hasn’t shared any other details about the new branding for its streaming service, so it’s unclear if it will be introducing an updated logo, or finding other ways to distinguish it from existing products. We’ve asked Apple if any changes will be made to the Apple TV app and Apple TV hardware, and will update if we hear back.

Interestingly enough, the tech and entertainment conglomerate also dropped a key piece of streaming news alongside its announcement. It revealed that the Apple Original Films movie F1: The Movie, which stars Brad Pitt, will be available to stream on Apple TV (without the plus) from December 12.

The service unveiled the change in the ninth paragraph of a news release announcing a streaming date for “F1: The Movie.”

Apple is rebranding its Apple TV+ streaming service, giving the platform a “vibrant new identity” as, simply, Apple TV. The company buried the news in its announcement Monday morning about the premiere date for the film F1, which will debut on the platform Dec. 12.

Apple TV+ has officially dropped the “plus,” rebranding its streaming service as Apple TV in a quiet but notable shift revealed during its F1 movie announcement

The Apple TV 2025 is rumored to include HDMI pass-through functionality, a feature that simplifies home theater setups by reducing the need for additional cables and switches. This capability could make it easier to integrate the device with other media systems, positioning it as a central hub for all your entertainment needs.

One of the new changes in iOS 26.1 Beta 3 is an updated Apple TV icon, thanks to the fact that Apple has ditched the Plus and rebranded Apple TV+ to Apple TV.

Apple's Alaska-set thriller 'The Last Frontier' is a zany manhunt through the wilderness until it gets bogged down by a generic espionage plot.