Sometimes, simplicity and familiarity are best. Take HBO Max, which went through a three-year-old rebranding drama that saw ...

Apple’s low-key Apple TV rebranding hints at a deeper strategy to unify Apple’s streaming, device, and content ecosystem.

Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

It's been a year of rebrands for streaming services, and the latest to join the trend is Apple. Its streaming platform, Apple ...

The service unveiled the change in the ninth paragraph of a news release announcing a streaming date for “F1: The Movie.” ...

The company revealed the news in very lowkey fashion, at the end of a press release about when its F1 movie will land on ...

Following Apple's one-line announcement earlier today that Apple TV+ is being rebranded as simply Apple TV with a "vibrant ...

Apple TV+ has officially announced its rebranding to Apple TV, ditching the name it has carried since its inception in 2019.

The Apple TV Plus streaming service is being rebranded with a “vibrant new identity,” according to the Cupertino company, and ...

The "vibrant new identity" was announced in a press release for the 'F1' movie. Apple is rebranding its Apple TV + streaming ...

Apple TV+ is subtracting the plus sign from its name. So, it’ll now be known as just Apple TV. That’s it. What a huge change ...

Following yesterday’s release of macOS Tahoe 26.1 developer beta 3, Apple has just released the equivalent public beta.