Sometimes, simplicity and familiarity are best. Take HBO Max, which went through a three-year-old rebranding drama that saw ...

Apple’s low-key Apple TV rebranding hints at a deeper strategy to unify Apple’s streaming, device, and content ecosystem.

Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

It's been a year of rebrands for streaming services, and the latest to join the trend is Apple. Its streaming platform, Apple ...

The company revealed the news in very lowkey fashion, at the end of a press release about when its F1 movie will land on ...

Following Apple's one-line announcement earlier today that Apple TV+ is being rebranded as simply Apple TV with a "vibrant ...

The Apple TV Plus streaming service is being rebranded with a “vibrant new identity,” according to the Cupertino company, and ...

Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that ...

The "vibrant new identity" was announced in a press release for the 'F1' movie. Apple is rebranding its Apple TV + streaming ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the ...