KPop Demon Hunters follows Huntr/x, a girl group that uses the power of song to keep demons out of the human world and physically take down threats such as the demonic boy band Saja Boys. The Wrap reported on July 31 that Netflix was considering a stage musical,

We are running out of ways to describe the unprecedented success of KPop Demon Hunters, but every time we wake up, it seems like the movie has set some new record.

Directors Maggie Kang and Chris Appelhans and Netflix film boss Dan Lin weigh in on how a unique concept and authenticity propelled the animated feature into long-term success.