Kendrick Lamar makes history as the first musician in a Gatorade commercial, Shaboozey stars in the NBA’s playoff commercial, ...

Fans of Jayson Tatum and the Boston Celtics are no stranger to the St. Louis native's endorsement of the popular sports ...

Gatorade, facing increasing competition in the sports drink market, is launching its largest celebrity campaign ever, ...

Kendrick Lamar makes history as the first musician in a Gatorade commercial, Shaboozey stars in the NBA’s playoff commercial, and celebrities are sharing their playoff predictions. Keep watching ...

The campaign kicked off last weekend for the NBA playoffs. According to Billboard, Lamar’s appearance marks the first time a ...

The campaign features Lamar and the company’s athlete roster, including Caitlin Clark, Luka Doncic, Jayson Tatum, A’ja Wilson and Shedeur Sanders ...

Kendrick Lamar eggs on his beef with Drake by showing a mock lawsuit deposition and performing Drizzy diss songs on the first ...

But they might be surprised to see that the Celtics star has teamed up 22-time Grammy-winning artist Kendrick Lamar, WNBA stars ... Shedeur Sanders for a new Gatorade campaign.

Rap artist Kendrick Lamar narrates the 60-second "Lose More. Win More" ad released last week, with his hit "Peekaboo" playing over highlights of Clark, NBA superstars Jayson Tatum and Luka Doncic and ...