Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

The University of Oklahoma Department and Learfield announced Tuesday that Sooner Sports Properties will now be the exclusive ...

In a deal heralded by the publicly traded broadcast TV station owner, Gray Media has inked a deal with University of ...

University of Tennessee Athletics, the Vol Network, and Gray Media announced today a first of its kind agreement with WVLT in ...

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

Sooners athletic director Joe Castiglione announced a new 'centralized effort' to maximize OU athletes' NIL potential with a 'trusted partner.' ...

The University of Illinois is integrating its athletics department with Learfield, an influential media and technology ...

Exclusive Tennessee shows will air on the Tennessee Valley Sports Entertainment Network (TVSEN) in each of the three cities, ...

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

OU and Learfield also announced that Bobby Nash has been hired as the “NIL business development director” heading up the new ...

The Learfield Cup is a ranking to help name the best collegiate athletic programs in the country. With up to 19 teams that ...