For two decades, Subway cycled through various loyalty attempts. In 2018, it launched MyWay rewards—four tokens per dollar ...

Revamping loyalty programs for long-lasting, meaningful value should be non-negotiable for retailers and brands.

Subway has had a rough couple of years but is betting on nostalgia to bring loyal customers back to the sandwich counter.

A complimentary 1.5-liter bottle of water is the first real reward that repeat Carnival passengers who join the cruise line’s ...

For two decades, a legendary loyalty program from one of the world’s largest quick-service restaurant chains has been sorely ...

This week’s episode of the Restaurant Business podcast The Week in Restaurants looks at Subway’s new Sub Club loyalty program ...

The fast-food sandwich giant’s new “Sub Club” program gives a free footlong sandwich after just three same-sized purchases, ...

Artificially locking customers in may feel profitable today, but it’s a fragile bond in the face of shifting economic needs ...

The brand is focusing more on entertainment than transactional elements to stand out from other QSR messaging emphasizing ...

The loyalty program disappeared two decades ago, but is back and gives customers a chance to earn free food and discounts.

United Airlines expects its MileagePlus loyalty program to be a cash cow in the future, bringing in new dollars and benefits ...

Real money online casinos allow players to enroll in loyalty programs. The best VIP loyalty programs in December include ...