The Moxie Festival is back! You can join Moxie lovers from all over the world for three days of fun. In addition to the ...

LISBON, Maine (WGME) -- “Hang Loose, Drink Moxie.” That’s the theme for the 41st Moxie Festival in Lisbon! The festival, ...

It's the 41st annual event, celebrating the state's iconic drink with concerts, parades, and contests, drawing an expected 50,000 attendees ...

Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun planned, ...

Since 1982 the festival and its bitter-soda roots have attracted crowds from across the country to participate in Moxie-themed events, swelling this town of about 10,000 residents.

Moxie Festival, held in honor of the unusual-tasting soda — also Maine’s official soft drink — is one of several annual Midcoast events to have been altered, ...

The three-day festival will be held from Friday, July 8 to Sunday, July 10. The events will include the traditional Moxie Parade, fireworks show, 5K road race, a car show and Moxie chugging event.

The 103-year-old Lisbon Falls store that came to be known as The Moxie Store closed in February, and owner Frank Anicetti, who helped launched the Moxie Festival, is selling off its contents.

LIBSON, Maine (AP) — Mainers are holding the 35th annual celebration of all things Moxie without the event founder who helped to introduce the quirky beverage to a new generation. Frank Anicetti ...

Moxie, the soft drink with moxie 03:53. There's Coke, there's Pepsi, and there's 7 Up … but in the state of Maine, the soft drink they celebrate is Moxie.