Before launching plastic-free cleaning products company Blueland in 2019—backed by Gwyneth Paltrow and Justin Timberlake—Sarah Paiji Yoo lived a zero-waste lifestyle. In the pursuit of creating no ...

Sarah Paiji Yoo, the cofounder and CEO of Blueland, went zero-waste for two and a half years —reusing cloth diapers and ditching body wash—before she realized her impact was “minuscule ...

Sarah Paiji Yoo, co-founder and CEO of Blueland, lived a zero‑waste life for about two and a half years before launching her $35 million eco‑cleaning business backed by Gwyneth Paltrow and Justin ...

Sarah Paiji Yoo, co-founder and CEO of Blueland, lived a zero‑waste life for about two and a half years before launching her eco‑cleaning business backed by Gwyneth Paltrow and Justin Timberlake.

Blueland cofounder and CEO Sarah Paiji Yoo went radical in her quest to be more sustainable, but she quit when she realized her impact was "minuscule." ...

Meet the Experts Sarah Paiji Yoo is the co-founder and CEO of Blueland. Maria Mooney is a non-toxic cleaning expert and executive brand director at Truly Free Home. Take Out the Trash ...

Sarah Paiji Yoo, the co-founder of Blueland, spends her Sunday hunting for ice cream, avoiding single-use plastic and getting a foot massage with her husband. By Devorah Lev-Tov ...

Sarah Paiji Yoo, the co-founder of Blueland, spends her Sunday hunting for ice cream, avoiding single-use plastic and getting a foot massage with her husband.

If you’re finding catching those Zs harder than ever amid the current heatwave, fear not—this is your cheat sheet to sleeping during the increasingly sticky summer months.

View photos of the Jenny by Jenny Yoo Bridal Spring 2026 collection.