Despite the rise and convenience of ecommerce, shoppers still largely prefer to shop in-store, with a March 2025 YouGov poll ...

Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand ...

Michaela Weber, interim GM EMEA at BigCommerce, looks at the ways retailers can tackle returns while still easing the path to purchase for consumers.

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

Econsultancy’s ‘Future of Marketing’ survey highlights how organisations are using generative AI and where they believe its value lies.

The beauty industry is often at the forefront of innovation where tech meets CX. Now, the sector is trialling generative AI in content, personalisation and more.

More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say ...

What’s in store for influencer marketing in 2023? Experts discuss the cost-of-living crisis, potential regulation, live shopping, and more.

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

Strategic Insights Director With over 20 years of experience in the research industry, Jim leads Econsultancy’s commercial research arm, specializing in developing surveys, reports, infographics, ...

Consumers are increasingly using social media as a place to find product inspiration. But which brands are dominating in this space? Here’s a look at seven examples.

A report looking at the growth of direct-to-consumer models, providing frameworks, approaches and case studies for adopting a robust DTC strategy.