Marketing often walks a fine line between persuasion and manipulation. Some critics even say it’s all manipulation, no persuasion! I’ve always championed ethical strategies and tactics that use ...

Usercentrics is a global market leader in the field of Consent Management Platforms (CMP). We enable businesses to collect, manage and document user consents on websites and apps in order to achieve ...

Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Today’s buyers are self-directed, signals-led and heavily influenced by AI-powered personalization and ...

Ask me to help you with a planning problem. Ask me to help create or review a job opportunity [job seeker]. Try this: close this window, copy the article and paste it to "chat" with the page.

Demographics. Gender distribution: TikTok’s user base is relatively balanced in gender, with 54% identifying as male and 45% identifying as female. Age distribution: While TikTok is popular among ...

We’ve updated our page on RCS with news that Google might be preparing invitations for non-RCS users to enable the technology.. By adding support for RCS (rich communication services) to iPhones with ...

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

AI has replaced the Metaverse as Mark Zuckerberg’s fever dreams. Now, instead of a dazzling future where people wearing uncomfortable glasses spend their lives in virtual reality, he sees a dazzling ...

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — ...

A multi-year martech boom is underway. Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend ...

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid ...

Mark Stouse has been described by another CEO using a Venn Diagram spanning the perspectives of the CEO, CFO, CMO, CRO, and CDO. He held senior roles for 25 years in large complex corporations, during ...