News

Meta and Microsoft making billions as fight for future kicks off

Both Meta and Microsoft reported their quarterly earnings overnight and the billions continue to flow: more audience, ad impressions, revenue, and accelerating investment in the high-stakes race to AI ...

Christian O’Connell’s national move ‘to begin in Sydney’

Christian O’Connell’s plans of taking his top-rating Melbourne breakfast radio program national might be in motion, with ...

Google cancels Parliament House party after Youtube ban

Google cancelled a product and technology showcase at Parliament House at the eleventh hour, after Anthony Albanese announced its video platform Youtube would be added to the social media ban for ...

Everyplate enlists Mel Buttle for new PR campaign via We Are Different

Meal kit delivery service Everyplate has tapped Australian comedian Mel Buttle’s internet mum character ‘Lyn’ to front its new PR campaign, Mumbrella can reveal.Developed by We Are Different, ‘Fuss ...

Westpac begins new innings as Cricket Australia partner

Cricket Australia has begun a new sponsorship deal with Westpac, oficially marking the end of its 37-year partnership with Commonwealth Bank.Westpac has signed on as the principal partner for the ...

Riding the chaos: What the rest of 2025 will bring marketers, agencies and media owners

Congratulations on making it through to the new financial year. It’s fair to say that the first half of 2025 has thrown up interesting, and perhaps unexpected curveballs for marketers, agencies, and ...

Hamilton Island reintroduces itself in new brand campaign, ‘A Little Island Can Do Wonders’

Hamilton Island has unveiled a national campaign designed to reintroduce the destination to local and international travellers. The announcement:Hamilton Island has unveiled its most significant brand ...

Snapchat integrates Mecca and GYG into ‘uniquely Aussie’ campaign

Snapchat has launched a “uniquely Australian” iteration of its global campaign ‘Say It In A Snap’, with brand integrations from Mecca and Guzman y Gomez.The new creative, developed by Emotive, leans ...

Lacuna Agency and Two Tractors launch 2025 Polished Man campaign

The 2025 Polished Man campaign launches August 1, urging Australians to paint one nail to stand against violence toward women and children. The announcement:Strategic media agency Lacuna Agency and ...

Do Agency wins Primo Foods as client

Do Agency has been appointed creative agency of record for Primo Foods.The announcement:Independent global network, DO. Agency, has welcomed iconic FMCG brand, Primo Foods to its growing roster of ...

Free Creative Studio opens first physical location in Melbourne

New creative company Free Creative Studio has opened a physical office in Melbourne.The announcement:Free Creative Studio – the new creative company founded by former adam&eveDDB alumnus, Michael ...

In Marketing We Trust bolsters team following APAC client wins

Digital marketing agency In Marketing We Trust has made three senior hires after securing several client wins, including TPG Telecom.The new clients span digital performance, SEO, analytics and ...