Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off ...

Perplexity is now trying to raise funds at a $14 billion valuation, although it only generated $34 million in 2024.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Google’s recent decision to hang on to cookies indefinitely risks perpetuating the worst parts of the digital ad business.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The era of fragmented, adversarial ad tech is winding down. A new paradigm is emerging defined by AI-first, end-to-end ...

Frequency capping has long relied on a static “set it and forget it” mindset: once every 24 hours, three times every seven ...

DV360 adding Adelaide’s Attention Unit as an optimization signal could help wean buyers off bidding on ad inventory based on ...

Lindsey Edwards, VP of product management at LinkedIn, takes us inside the company’s video strategy, which now includes CTV ...

AdExchanger spoke with DoubleVerify CEO Mark Zagorski just a few days after the company sued Adalytics alleging defamation.

AirBNB considers introducing ads; antitrust enforcement is about more than shrinking Big Tech; and broadcasters want more ...

Now that the dust has settled, TV upfront negotiations between marketers, agencies, networks and streamers are only just ...