Droga5, the creatives-driven agency of media organisation Accenture Song, has won the highly sought-after Optus media account ...

The internet advertising market in Australia grew 11.6 percent year-on-year in the first quarter of this year, reaching $4.2 ...

Australia’s Connected TV (CTV) market might be smaller and younger in comparison to the US, but we’re fast heading in the same direction, says Samsung Ads' Richard Wheeler ...

Gen Z Australians are leveraging the power of generative AI in a variety of time-saving ways, but hold significant concerns ...

The Museum of Australian Democracy has teamed up with Independent creative agency Icon to launch a national campaign to fight ...

Domino's Pizza Enterprises needed a solution that could deliver sophisticated marketing results with minimal effort. Enter Taguchi.

Netflix is the first global streaming platform to have its domestic audience independently measured and reported by Australian firm OzTAM.

Baby care brands have long relied on sentimentality and functional overload when talking to parents. Communicado tried a different approach and found that clarity can be more powerful than cuteness.

Netflix has become the first global streaming platform to have its domestic audience independently measured and reported by Australian firm OzTAM. The move comes as Netflix, which started streaming in ...

DDB Group Sydney has appointed Caroline Gilroy, the former design director at Howatson + Company, as its new head of design. Gilroy has over two decades of international brand and advertising design ...

Not long ago, influencers were considered the jewel in the crown of hospitality marketing. The global market for influencers more than tripled from 2019 to 2023. A single post from the right ...

Michelle Lomas has joined independent creative agency Emotive and will head the company’s newly created partnerships division. Emotive’s partnerships will include unexpected media tie-ins, brand ...