Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Measurement & Analytics - Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of ...

Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and ...

Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71% do not trust sponsored ads on social media, according to a nationwide poll. Customers used to trust ...

What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What ...

Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward ...

Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction ...

Advertising & Promotions - Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Public Relations - What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their ...

You've heard me say it many times: to succeed out there in commercial cyberspace, you've got to speak to the need your customer feels. I don't say it just because I think it sounds clever - I've got ...

With 150 emails and 30 voicemails a day, and 60-80-hour workweeks thanks to corporate reorganizations, buyers are so busy today that to survive they have learned that they can't do it all.