Sometimes, when you fix one problem... you create another. When Google introduced the Panda update in 2011, it helped steer the SEO industry away from link farms, keyword stuffing, and cloaking—and ...

Knowledge workers say email and and chat/messaging are the tools that lead to the most friction and lost time in the workplace. That's according to a survey conducted by Lokalise of 1,000 knowledge ...

Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

As the father of exploratory data analysis John Tukey once said, "The greatest value of a picture is when it forces us to notice what we never expected to see." That quote rings true in many aspects ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71% do not trust sponsored ads on social media, according to a nationwide poll. Customers used to trust ...

For better or worse, it's an online world now. The pandemic underscored and accelerated that truth, which means businesses of nearly every stripe must accept that their online presence is their ...

A brand manager's job is to develop and propagate a brand's identity—the core meaning that the brand managers want the brand to convey. But the customer is the one who has ownership of the brand image ...

In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...

"If you want to quickly build your personal brand and become a recognized industry expert, media appearances are essential," says Judy Jernudd, founder of Startegic, a branding company in Beverly ...

Artificial Intelligence - Catch up on select AI news and developments from the past two weeks or so. Stay in the know.

The five most valuable global brands at the end of 2022 are all technology brands, according to recent research from Interbrand. The annual report was based on an in-depth analysis. The researchers ...