Learn why local and trade publications are just as valuable in your PR strategy as national outlets to building trust, ...

Reaching out and follow up are the top corporate cliché phrases that people can't stop using in their emails, according to ...

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SEO is no longer enough. In 2026, marketers must excel at GEO—Generative Engine Optimization—and getting discovered by AI. Go-to digital marketing expert Janet Driscoll Miller leads this live Ask Me ...

Discover how AI is transforming PR and marketing by automating repetitive tasks, improving workflows, and freeing teams to ...

Advertising & Promotions - What makes digital advertising creative great? Are marketers measuring creative quality against ...

Chief marketing officers (CMOs) have the shortest average tenure among C-suite executives at large US companies, according to recent research from Korn Ferry. The report was based on an analysis of ...

Even the most attractively designed website in the world couldn't lure people into browsing and buying if those people can't find their way around the site's products or content. Poorly organized ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes ...

Some 71% of American workers have been at the same job for more than two years, and 40% say they haven't looked for a new job in the past six ...