Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

SEO is no longer enough. In 2026, marketers must excel at GEO—Generative Engine Optimization—and getting discovered by AI. Go-to digital marketing expert Janet Driscoll Miller leads this live Ask Me ...

Advertising & Promotions - What makes digital advertising creative great? Are marketers measuring creative quality against ...

Discover how AI is transforming PR and marketing by automating repetitive tasks, improving workflows, and freeing teams to ...

Chief marketing officers (CMOs) have the shortest average tenure among C-suite executives at large US companies, according to recent research from Korn Ferry. The report was based on an analysis of ...

Even the most attractively designed website in the world couldn't lure people into browsing and buying if those people can't find their way around the site's products or content. Poorly organized ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes ...

Some 71% of American workers have been at the same job for more than two years, and 40% say they haven't looked for a new job in the past six ...

Learn five practical ways B2B marketers can shift from mechanical, volume-driven tactics to human-centered marketing ...

Learn how to build a branded B2B podcast that drives pipeline, earns executive support, engages your ICP, fuels sales ...