Lead generation is critical for the success of B2B businesses, in particular. A consistent flow of high-quality leads drives growth and revenue. However, all lead channels, including lead-generation ...

Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong? To find out, researchers at ...

B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B salespeople say their biggest marketing concern is how to improve lead quality, according to recent ...

We all know the term "Big Data," but is bigger always better? What benefits does Big Data actually bring to companies? Card printer Colourfast compiled data from a study by the Business Application ...

Do you want to run marketing campaigns on TikTok but aren't sure how to get started? An infographic (below) from Giraffe Social provides a beginner's guide to advertising on the social media platform.

Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant ...

In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report by ...

Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, with the increase in digital spend outpacing the increase in overall spend, ...

Career Development - The median starting salary for a corporate chief marketing officer in the United States is expected to ...

Are you sick of seeing "just a friendly reminder" in work emails? If so, you're not alone. According to an analysis conducted by Mailsuite, it's one of the most common passive-aggressive phrases in ...

Artificial Intelligence - Nearly two-thirds (63%) of US marketers say they have already integrated artificial intelligence ...

It's been called "selling the invisible"—delivering intangible services as a core "product" offering. Law firms, management consultants, IT services and telecom providers, architectural groups, ...