There is some crossover--adherents to both parties watch the major news networks. But Democrats have a wider range of news sources.

A new study says advertising on free streaming/FAST platforms can result in the same "attention" level or higher than those ...

Omnipod 5, on the market since 2022, connects to a compatible CGM (continuous glucose monitor) from such device marketers as ...

As part of a new ad forecasting taxonomy, WPP says amateur content will surpass professionally produced content this year, ...

Citing "disruptions to global trade and continued de-globalization pressures," WPP Media this morning released a mid-year update to its annual global ad growth forecast, reducing its outlook for 2025 ...

WBD's decision to split itself into two separate companies represents a big change from a separation plan announced last December.

President Trump is expected to sign another executive order to push back the June 18 expiration date set with the previous 75-day extension, according to a report from "The Wall Street Journal." ...

72andSunny has upped its longtime agency staffer Maria Galleriu to international executive strategy director, a new post. She reports to Bryan Smith, Chief Strategy Officer. Galleriu is charged with ...

Given the importance AI will play in WPP's selection of a new CEO, we asked some AIs who were optimum candidates. Four internal execs each got three votes, including one who knows a lot about AI: ...

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The e-commerce giant's model is only scalable up to a point, necessitating a pivot to more tailored strategies.

I speak, of course, of legendary football coach Bill Belichick, 73, and his unexpected inamorata and Miss Maine-second-runner ...