Publicis Groupe’s acquisition of Captiv8, an end-to-end influencer marketing platform, is seen by many in the creator economy ...

Portugal’s Association for Consumer Protection (Deco) has called for clearer regulations governing influencer marketing, citing growing concerns about transparency in digital advertising, per Euro ...

The UAE’s live streaming market is projected to grow from $1.9 billion to $3.4 billion by 2030, according to a new report ...