AI is quietly rewiring the marketing machine. Just ask Wall Street. From P&G to Verizon, a growing list of brands are turning to generative and agentic AI to cut costs, streamline production and ...
The world’s leading audio streaming platform released its annual Spotify Wrapped, a personalized visual summary of its 713 ...
Cindy Rose has steadied WPP in the short term but has the tech-heavy strategy overlooked the strengths that once made it great?
The film was created by blending live action and AI production.
In 2026, the ability to prove ROI will be more important than ever, but the good news is that it’s also becoming easier.
Espinosa had worked at Golin since April 2020.
Lawlor joins the agency from DDC Public Affairs, where he served as chief political officer and EVP.
The New York Press Club, Society of Professional Journalists and Committee to Protect Journalists issued statements expressing concern over the Trump administration’s move.
The holding company CEO expressed confidence in his PR firms and said to expect less disruption with PR shops versus other Omnicom networks.
The firm provides communications strategy, consulting services and leadership coaching to clients.
U.S. agency giant says "we still believe in agency brands" and it is "de-siloing" to break down internal barriers.
If Super Bowl Sunday is a national tentpole, the 2026 World Cup is the entire circus tent, says MikeWorldWide’s Bret Werner.