The new Century coupe takes an unconventional approach for a high-end model. Early images suggest a raised, coupe-like ...

Toyota is transforming its flagship Century model into a standalone luxury brand positioned above Lexus, at the 2025 Japan ...

For decades, Century has referred to a high-end automobile made by Toyota — first a sedan, and then an SUV. But beginning ...

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Toyota offered a sneak peek at the new Century, but this time, the ultra-luxe marquee is being spun off into a new high-end brand that will sit above Lexus. Since it launched its first vehicle in 1989 ...

With the new brand, Toyota hopes to give Lexus, which has historically been the company’s luxury brand, more room to innovate ...

HATTIESBURG, Miss. (WDAM) - One business is celebrating a major milestone - half a century in the Hub City. Toyota of Hattiesburg is reflecting on 50 years spent serving the Pine Belt. The dealership ...

Toyota will show off a stylish new coupe concept under the Century brand at the Japan Mobility Show Oct. 31-Nov. 9. CEO Akio ...

The Japanese-market Century nameplate will be spun into a fully-fledged brand set above Lexus in the corporate hierarchy.

Century ushers in Toyota’s next era a full ultra-luxury lifestyle brand combining city design, mobility sea & air, and health ...

Toyota is redrawing its brand hierarchy—after more than three decades of positioning Lexus as its top brand, the Japanese ...

For years, the Toyota Century was a car reserved for Japan's elite. Now, Akio Toyoda wants it to represent a new global brand above Lexus.