Pada tahun 2014, Coca-Cola memperkenalkan sebuah konsep desain kemasan unik bernama Friendly Twist. Berbeda dari botol Coca-Cola pada umumnya, desain ini memiliki tutup khusus yang tidak dapat dibuka oleh satu orang saja. Untuk membukanya, diperlukan dua botol Friendly Twist yang tutupnya saling terhubung dan diputar secara bersamaan, sehingga memaksa dua orang untuk bekerja sama. Konsep ini diciptakan bukan tanpa alasan. Coca-Cola ingin menghadirkan pengalaman minum yang lebih dari sekadar meni
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