20K views · 1.9K reactions | Captured in the new Gucci Beloved campaign alongside Harry Styles and James Corden, the Gucci Jackie 1961, whose silhouette and story spans eras. Reinterpreted by Alessandro Michele, the bag is defined by a non-binary attitude, versatile size and flexible styling possibilities. Watch the full video on.gucci.com/GucciBeloved. | Gucci | Facebook

601K views · 1K reactions | For Gucci Beloved Lines, Alessandro Michele has conjured a version of the late-night "Hollywood" talk show that playfully subverts the format. Hosted by James Corden, the guest stars include celebrities like Awkwafina, Dakota Johnson, Harry Styles, Diane Keaton, Sienna Miller and Serena Williams speaking passionately about their Beloved handbags. | Gucci | Facebook

Inspired by the extraordinary performer, discover the KAI x Gucci Collection, a selection of men’s and women’s ready-to-wear and accessories with a distinctive decorative motif, the teddy bear. See the KAI x Gucci collection in ICONSIAM store from 19th April. | Gucci