He's not just any guy...he's Guy. Guy Fieri stars in Bosch's second Super Bowl ad as "Justaguy," a bland, brown-haired version of himself stripped of his signature style. The spot shows how Bosch products trigger his transformation back to the iconic Mayor of Flavortown. The campaign ties Bosch's home appliances and power tools under one message: "The more you Bosch, the more you feel like a Bosch." Agency: Droga5 Read more 👉 https://bit.ly/4r4ZIbu | Adweek

The North is calling! ❄️ Our annual winter testing season is about to begin in Vaitoudden, Sweden, only 60 km south of the Arctic Circle. Since years, this frozen landscape has been our ultimate proving ground. On a test area the size of more than 1,000 soccer pitches, we push our technology to its absolute limits in extreme cold and on pure ice. It’s here that we fine-tune advanced systems to ensure your safety in the harshest conditions. While the stunning scenery hasn't changed much since we