Making authentic Tyrian purple dye starts with extracting a murex snail gland. After a series of painstaking steps, Tunisian dye maker Mohamed Ghassen Nouira turns as much as 45 kilograms of snails into a single gram of pure Tyrian purple extract. When he's done, he can sell it for $2,700. Some retailers sell a gram of the pigment for over $3,000. In comparison, 5 grams of synthetic Tyrian purple costs under $4. So, why is real Tyrian purple so hard to make? And is that why it's so expensive? |

2.6K views | BACK STORY⁠ Tyrian purple was the color of power,...

1.4K views | Do you know why the color purple was once considered the...

An Ode to Tyrian Purple: Lebanon's Gift to the World From the heart of ancient Phoenicia, in the legendary city of Tyre, Lebanon, a color was born—Tyrian purple. Extracted from the rare murex shell, this deep, majestic hue became the mark of royalty, power, and prestige. Tonight, as Miss Lebanon @nadakoussa graces the stage, she carries with her the legacy of a nation whose contributions to culture and fashion span millennia. Her costume draws inspiration from the grace and strength of a 19th-ce