The beauty industry hates on Rhode because they’re jealous. While most beauty brands are busy copying trends or buying the same products from Korea, Rhode did the opposite. They doubled down on innovation, originality, and building products that actually feel different. And here’s the part no one talks about. That “$1B acquisition” from e.l.f. wasn’t fully paid upfront. It was $800M, with another $200M tied to performance over the next three years. Meaning Hailey Bieber and her team still have s
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The beauty industry hates on Rhode because they’re jealous. While mo…
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How Hailey Bieber Made Rhode Into a $1 Billion Success Story
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This Just In—Hailey Bieber's Rhode Acquired by E.l.f., Helping Her “Take This Dream of Mine to the Next Level”
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Cosmetics company E.l.f acquires Hailey Bieber's Rhode beauty brand for $1 billion
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Hailey Bieber's beauty brand rhode just sold to e.l.f. for $1 billon
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Hailey Bieber's beauty brand rhode just sold to e.l.f. for $1 billon
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ABC7 ChicagoRamishah Maruf
15K views · 99 reactions | e.l.f. Beauty has acquired Hailey Bieber's rhode skincare brand in a $1 billion deal, the companies said. Bieber's rhode had $212 million in net sales in the 12 months that ended March 31. The company's products are only available online, but by the end of this year it plans to begin an in-store partnership with Sephora in North America and the U.K. ABC News Business Reporter Alexis Christoforous reports. https://abcnews.link/H8Tltko | ABC News Live | Facebook
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15K views · 99 reactions | e.l.f. Beauty has acquired Hailey Bieber…
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19K views · 60 reactions | e.l.f. Beauty is buying Hailey Bieber's makeup brand, Rhode, for $1 billion. Founded in 2022, Bieber's brand racked up $212 million in net sales in its last fiscal year. Read more: https://cnn.it/3SWHg5l | CNN International | Facebook
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