Everyone is judging the $60 rye bread… but have you actually tried making one? I did. And the entire process took me about 3 days. Multiple stages of fermentation, carefully controlled temperatures, mixing, shaping, proofing, baking—and then you still have to wait about 24 hours before you can even slice it. My ingredients alone were almost $9 for one loaf. Now imagine doing this commercially in SoHo, NYC. Add labor, equipment, electricity, packaging, New York rent, and all the other costs of ru
0:21
Everyone is judging the $60 rye bread… but have you actually tried making one? I did. And the entire process took me about 3 days. Multiple stages of fermentation, carefully controlled temperatures, mixing, shaping, proofing, baking—and then you still have to wait about 24 hours before you can even slice it. My ingredients alone were almost $9 for one loaf. Now imagine doing this commercially in SoHo, NYC. Add labor, equipment, electricity, packaging, New York rent, and all the other costs of ru
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