Roberto Goizueta, el cubano que dirigió Coca Cola
Roberto Goizueta, el cubano que dirigió Coca Cola
May 17, 2021
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Anfang der 80er-Jahre drohte Pepsi Coca-Cola den Rang als umsatzstärkstes Erfrischungsgetränk in den USA abzulaufen. Die Coca-Cola Company unter der Leitung von Roberto Goizueta handelte also. Und veränderte das erfolgreichste Produkt ihres Sortiments. Die neue Coca-Cola wurde unter dem Slogan „The New Taste of Coca Cola“ auf den Markt gebracht, was ihr den inoffiziellen Namen New Coke verlieh. #newcoke #cocacola #epicfail #produktflop #cola #pepsi | Business Insider Deutschland
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