Brand new @Poppy track. Brand new album announced! The brand new Poppy album ‘Empty Hands’ is officially available NOW for pre-order! Watch the official music video for ‘Bruised Sky’ now on the Sumerian Records YouTube channel! ‘Empty Hands’ out 1.23.26 Pre-order now at sumerianrecords.com

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🎨 Our Art Club students were busy yesterday creating poppies for Remembrance Day. Each poppy is a symbol of respect and remembrance - honouring those who gave their lives for our freedom. 🌺 #remembranceday #phoenixcollegiate #lestweforget #fyp #poppy

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This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho