New Xbox CEO reveals why she axed 'This Is An Xbox' ad campaign
New Xbox CEO reveals why she axed 'This Is An Xbox' ad campaign
3 weeks ago
MetroAdam Starkey
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The Marketing Tadka on Instagram: "This Xbox ad aired just once—and became legendary. In 2002, Xbox’s European “Play More” campaign introduced the controversial “Life Is Short” spot. A baby is hurled from a hospital window, speeds through every stage of life mid-air, and lands straight into a grave, ending with the line: “Life is short. Play more.” The reaction was immediate and fierce. Over 100 complaints were filed in the UK, calling the ad offensive and traumatic, particularly for grieving pa
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